JimDenimJktJames P. Owen is Founder and Chief Inspiration Officer of the Center for Cowboy Ethics and Leadership, the foundation he created to help spread the message that “we can all be heroes in our own lives.” He is also an inspirational speaker, author, and social entrepreneur. Jim’s book credits include the best-selling first edition of Cowboy Ethics (2004), Cowboy Values (2008), and The Try (2010), a collection of profiles highlighting the character qualities that enable ordinary people to do extraordinary things.

It was not until later in life that Jim found his “true purpose.” After more than thirty-five years in business, he was so dismayed by the country’s spreading epidemic of corporate scandals and social discord that he felt compelled to speak out, urging a return to the basic core values that all Americans can share. Ever since, he has dedicated his time to projects offering inspiration to those who want to be their best selves, with a special focus on young people and those in business. He also logs thousands of miles each year as he travels the country, speaking to groups of all kinds.

Jim is a summa cum laude graduate of Regis University. He and his wife, Stanya, have two grown children and reside in Austin, Texas.