Success doesn't mean winning at business, it means winning at Life

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MOVEMENT:

Six ways

you can make

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JOIN THE

MOVEMENT

Six ways

you can make

a difference

THE BOOKS

The TRY  ~  Cowboy Ethics  ~  Cowboy Values

THE TRY: Reclaiming the American Dream

Is there a secret to attaining real success and fulfillment in life? To Jim Owen, it’s all about having “The TRY”— that quality of giving 100% to whatever task or challenge is at hand. He makes that case with an inspiring collection of true stories about ordinary people whose inner drive and personal commitment have enabled them to do extraordinary things.

 

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book & dvd

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book only

COWBOY ETHICS: 

What Wall Street Can Learn from the Code of the West

Lavishly illustrated with stunning Western photographs, the soft-cover book is now in its eighth printing with more than 120,000 copies in circulation. In the words of one reader, "The message of this book is simple. It is eloquent. It has power... Cowboy Ethics presents the forgotten hero, the Cowboy, to fill a modern cultural void."

Click here to view readers' comments regarding Cowboy Ethics.

 

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COWBOY VALUES: Recapturing What America Once Stood For

Though the open range is long gone, the Cowboy Way is still alive and well across America, as the photos in this book so richly demonstrate. it's not too late for America to recapture the qualities that made us a great nation. Like the cowboy, they are still here. We just need to be reminded of them.

 

Click here to preview the artists featured in the book, along with samples of their work.

 

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Copyright © 2012 CENTER FOR COWBOY ETHICS AND LEADERSHIP  ~  All contents copyrighted. All rights reserved. Please contact the Center for Cowboy Ethics and Leadership if you want permission to copy, quote, or publish any of the material contained on this website or in the books Cowboy Ethics, Cowboy Values or The Try.