Staring a Finding the Hero Within Program is easy, and the impact on young people starts immediately. So what are you waiting for?  Here is a step-by-step guide to getting up and running:

Step 1: Contact us!  We are here to help and we have a lot of materials that can help you plan and get you rolling. Email us at

Step 2: Get a partner. You don’t have to do this alone. Find a local business or company that will work with you to get your program up and running. We can help with that too.

Step 3: Design your program. Using the materials from the Center for Cowboy Ethics and Leadership, identify your needs and any additional funding resources you require and work with your partner to raise the necessary funds (not everyone has additional funding needs)

Step 4: Launch your program. Bring Jim Owen in to give a speech and help you kick off your program, show The Try film or hold some other event to bring people together, share what ‘Finding the Hero Within’ is all about, and inspire them to become a part of it!

If you want to make this happen, you can do it!  If you get stopped at any time, please see the Seven Steps to success from The TRY.