THE BOOKS
The TRY ~ Cowboy Ethics ~ Cowboy Values
THE TRY: The Secret to Success in Life and Career
What is “The TRY”— it’s that blend of grit, guts and heart you need to succeed in these tough, competitive times. In this book’s 12 true stories of everyday people who achieved remarkable things, you’ll find the inspiration to help you reach for your dream, take on a daunting challenge, or find your inner purpose.
COWBOY ETHICS: What Wall Street Can Learn from the Code of the West
Lavishly illustrated with stunning Western photographs, the soft-cover book is now in its eighth printing with more than 120,000 copies in circulation. In the words of one reader, “The message of this book is simple. It is eloquent. It has power… Cowboy Ethics presents the forgotten hero, the Cowboy, to fill a modern cultural void.”
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COWBOY VALUES: Recapturing What America Once Stood For
Though the open range is long gone, the Cowboy Way is still alive and well across America, as the photos in this book so richly demonstrate. it’s not too late for America to recapture the qualities that made us a great nation. Like the cowboy, they are still here. We just need to be reminded of them.
Click here to preview the artists featured in the book, along with samples of their work.