If you like Cowboy Ethics, Cowboy Values, and The TRY, why not bring some cowboy inspiration to your event, business, or organization?

    A talk by Jim Owen, author of Cowboy Ethics, Cowboy Values, and The Try.
Americans are known for being optimists. But you don’t have to be a cynic to believe our country is seriously off-track. We’re upset by greedy corporate executives who pad earnings and line their own pockets at others’ expense. We’re disgusted by gutless politicians who govern by polls and pander to special interest groups. And many of us are appalled by the pervasiveness of a culture glorifying materialism and self-gratification. It’s almost as if “What’s in it for me?” has become our national motto.

No wonder so many Americans today feel a deep yearning for simpler times – a time when civility was the norm and a handshake was enough to seal a deal. Of course, we can’t turn back the clock, and we certainly can’t legislate our way out of society’s malaise.

But there is something we can do. We can look back to basics…back to fundamental principles  that all Americans share. We may not be able to agree on gay marriage, immigration, and gun control, but can’t we agree that “Your word is your bond” and “Some things aren’t for sale”?

Just as important, we can each look to our own hearts, and that inner voice that tells us the difference between right and wrong. We can decide what true success means, and what values matter most in our lives.

In short, we can choose to stand for something, and stand tall in a world that seems to have gone crazy. We can have a code of our own that we strive to live up to every day, just like the cowboys who lived by the unwritten Code of the West.

The cowboy is an enduring American hero – not just because of his simple, rugged way of life, but because he lived by a code centering on principles of honesty, loyalty and courage.

Cowboy Ethics is a modern-day translation of that code – a set of values and principles that are timeless and universal. They are also inspirational, giving us a framework we can each use to decide what principles and values are the touchstones for our own lives.

It’s not too late for us to get back to the values that made this country great. Cowboy Ethics gives us a place to start.

To book Jim for your upcoming event, please e-mail or call the Center offices at (512) 516-0049.