In these challenging times, it takes something special to succeed in a career, and in life.  Young people need a strong sense of who they are…what they want to stand for…and what kind of life they want to have. The trouble is, this kind of reflection generally falls between the cracks in standard school curricula and traditional character education.

We are helping to fill this gap with a program we call BE SOMEBODY! Rather than lecturing kids or telling them what to believe, it takes them on a journey of self-discovery and goal-setting — one that inspires them to reach for the best in themselves.  Drawing on all three of Jim Owen’s books, THE TRY, COWBOY ETHICS, and COWBOY VALUES, it’s designed to reach students at an age when new inspirations can elevate their sights and alter their life trajectory.

What BE SOMEBODY! offers partnering youth groups and schools is not a rigid program framework, but a flexible menu of activities, formats and resources. The program is now being used by more than 40 schools plus youth groups and organizations all across the country.

Students Reflect on Their 11th Principle

What Does it Take to Succeed in America Today?

If you are interested in the program, please contact us and tell us a little bit about yourself and the young people you work with.